Alternate Payment Solution – Idea 1

This is the first in the series on problems and solutions posts, problems faced in a day-to-day life and a probable solution to this.

The primary means of payment in India is cash and coins. Credit cards can be accepted by the unorganized markets and almost 95% of the transactions today, happen in unorganized markets.Is this a problem? Well ask yourself. Would you be more comfortable transacting without any exchange of cash, or with it. Mind it, my no exchange of cash, I do not mean plastic money. I mean an alternate payment solution.

There are primarily two main reason for this. First, the banks do not and can not extend credit card machines to unorganized market. To some of the small stores that they are extending, the charges are very high, and deters a merchant from using it or availing that option. As a result, the transaction falls back to the use of traditional currencies.

Second, not everyone is eligible to get a credit card. And quite honestly, I would not like to see India become a credit card country. We have all seen what has happened in the west with a debt ridden economy. Debit Cards are present, but again the usage for them is limited to the ATM only to a large extent.

So that brings us back to the problem. Is there an alternate payment solution possible? Mobiles?

Yes, mobiles can be the alternate payment solution. And no, I am not looking at the NFC. It will take about 3-4 years to gain mass market share. Rather than be dependent on a device again, (mobile phones in case of NFC) I would rather like to be use the mobile number or the UID as an identity. With the fate of UID still not clear, the balance shifts in favor of the mobile number as identity.

RBI and the NPCI have already laid the platform for this, called as Interbank Mobile Payment Service (IMPS). Using this technology, money can be transferred from one bank account to another, instantly. Almost all the big banks have now enabled this in their system, and it is F.R.E.E.

NgPay has implemented this solution to some extent. As far as I know, they have tied up with HDFC bank for this but it is again not in mass scale.

We need a service provider, who would be implementing this solution across multiple banks. With the platform ready, it will need effort to have tie-up with banks and then implement a service solution to make an app which can work across mobile OS, like jaxtrsms. This does work even without the need for the app, just by the use of SMS. However, a useful and easy to use app will go a long way in driving adoption.

The opportunity in this sector is HUGE. Even without replacing the credit card industry, this solution can go to the grassroot levels. Enable a local kirana store to accept payment. It can even enable a temporary, road side shop to accept payments and have transactions super easy. Think of Square Up for India.

Yes, there will be a lot of concerns, adoption has to be driven, users will have to be educated. But in the long run, this is certainly a solution, which is worth giving a try. It may also, I said may, help in controlling corruption, and black money.

Your comments are welcome.

P.S.: If anyone does decide to take this idea and start working, I would glad to offer my help in any capacity possible.

India – A land of opportunity for Entrepreneurs

Almost everyone today refers to India, as a land of opportunity. and it is not without reason. India indeed is a land of opportunity, in fact a jackpot, for entrepreneurs.

Startups generally, identify a problem area, and then go ahead to find a solution for that problem, build a solution and market it. In India, the problems are plenty. Every step you take in the real or internet world, you have got problems. So, India is a land of opportunity for entrepreneurs.

Often, we have people complaining and cribbing over problems they face in day-to-day life. Very few actually, take it up to find a solution and get things done with. Even I have faced many problems, while starting my business, and also while just going about my life in general. If someone starts putting all these small and big issues/problems faced in day-to-day life, you have got a list of so many areas to actually work upon. The next logical step is to start brainstorming about solutions, with your friends, families, strangers, and other entrepreneurs. Once you have identified a problem area, found a feasible solution and most importantly, realized you can get it done, you can actually become the next entrepreneur.

Does it come this easy in other countries, I do not think so. With the plethora of problems and the immense talent available in India, it is indeed correct to say, India is a land of opportunity.

However:

The question now is, do we (the entrepreneurs) actually go ahead and solve these problems or we try to copy a working model in US and try to implement it?

The question now is, do we have that resolve that we can solve one or more problems faced by fellow Indian, or we turn our eyes away from it and crib about it?

The question now is, can we Indians join hands together to solve the bigger issues or we keep fighting among ourselves over small disputes and issues which do not really matter?

The question now is, should we help other fellow entrepreneurs trying to solve some real issues for our benefit, or we like crabs try to pull their legs while they try to move ahead?

The question now is, if we think about solutions to problems we face, do we present them to others who can implement it or keep it to ourselves and let that idea die within us?

The fact is, there are so many questions. The fact is, if a 74 year old, Anna Hazare can fight for the seemingly impossible corruption, so should we.

These are the same questions I have asked myself in the past few days, and starting today, I will start writing down any solution to problems that comes to me, expecting someone will take it from there and solve it for all of us.

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