I am doing a research on the psychology of web users and how it has changed in the past few months.

I have started to believe that knowing the behaviour of the users is the first step to do any marketing. The behavioural pattern have changed a lot since the first time I started observing things.

The trend changes fast, very fast on the web and predicting the change is increasingly becoming difficult. Few years back, we saw the introduction and the growth of a style of marketing, called “Invites”. Gmail did it very well. Many social networking did it very well. But now what is the probablity of your joining a website/visiting a website if you are invited by your friend? The figure comes very close to zero.

However, we still get a lot of invites from new websites. If only they knew the change in the user behaviour. The best strategy of marketing will be to make the website open to all at the start, even having OpenID to log in. The users should be able to use your website, the moment they visit, without bothering about registeration, invites, etc.

We do not see this trend at its peak yet, but it might very soon become a certainity in all websites.

If you have read it this far, I have a three questions for you.

1. What is the single most important reason for you to open your web browser?

2. What compels you in visiting a news site, a social networking website, social media websites, etc?

3. What is your source of knowing about a new website, service or offer over the internet? Blogs? twitter? others?