What is the psychology of web users?

I am doing a research on the psychology of web users and how it has changed in the past few months.

I have started to believe that knowing the behaviour of the users is the first step to do any marketing. The behavioural pattern have changed a lot since the first time I started observing things.

The trend changes fast, very fast on the web and predicting the change is increasingly becoming difficult. Few years back, we saw the introduction and the growth of a style of marketing, called “Invites”. Gmail did it very well. Many social networking did it very well. But now what is the probablity of your joining a website/visiting a website if you are invited by your friend? The figure comes very close to zero.

However, we still get a lot of invites from new websites. If only they knew the change in the user behaviour. The best strategy of marketing will be to make the website open to all at the start, even having OpenID to log in. The users should be able to use your website, the moment they visit, without bothering about registeration, invites, etc.

We do not see this trend at its peak yet, but it might very soon become a certainity in all websites.

If you have read it this far, I have a three questions for you.

1. What is the single most important reason for you to open your web browser?

2. What compels you in visiting a news site, a social networking website, social media websites, etc?

3. What is your source of knowing about a new website, service or offer over the internet? Blogs? twitter? others?

It is time for Venture Technologists or VTs

Venture Technologists or VTs is probably a new term which I have just coined.

Let me explain why I have coined this term. Almost everyone in the startup world knows the term Venture Capitalist or VCs. VCs are companies or individual who have access to funds which they invest in companies. VCs make investments to get a higher return and try to balance between risk and returns. The investments they make in the companies are in the form of funds, experience and help in taking the company to success which leads to success in their investment.

Venture Technologists or VTs would be individuals or companies who have got access to technologies. VTs would be investing their technical skills/workforce in a venture in return of equity and a position on the board. The investments made by the VTs would be to get a higher percentage of returns on the investment made over a period of time. By investing in a company, they would extending technical skills, experience in completing projects/products, and sharing the experience with the founders to raise money for other activities or their exit.

Is this possible? Yes, it definitely is. Is this profitable? This is more profitable than the conventional Outsourcing model. Who can be VTs? VTs can be any companies or individuals who have got loads of experience technically.

VCs hear to hundreds of pitches every month and then decide on the many factors before deciding to invest in the company. Some of the factors they decide upon are the idea or concept, Business model, Team, market for the idea/concept, competition, ROI, etc. After carefully analyzing all these factors they decide to invest in a company or decline to invest. The risks for the VCs are high considering that they invest in ideas/concept. (Seed Funds)

VTs can similarly hear to a number of pitches and then decide on similar factors. VTs are at a better stage to take a decision to invest, coz they know their strength and they will be involved in developing the ideas/concepts. They would be able to quantify the investment required and the risk involved in that investment. Moreover, they would be investing in their own team and hence would be in greater control over the venture. After developing a prototype, they would be more capable of raising money at a greater valuation and take an exit successfully.

The ROI for the VTs would be high, if the VTs have the quality. This is a business model which is yet to be implemented by any major IT companies. The IT companies are basically following two models, either a service delivery model or a product development model. The ROI in the service delivery model is low and ROI in a successful product development model is high. There is a model in between both of these, providing service for product development of ideas and concepts for aspiring entrepreneurs in return of equity.

Companies like Infosys which revolutionized the onsite-offshore service delivery model need to take a step towards being VTs for the coming generation. Or some company can be the Infosys of future in pioneering this model.

How to incorporate this model into the existing model? This would be pretty simple and can be incorporated easily. I would more than eager to play an active role in implementing this model, if any company is game for this.

Blog at WordPress.com.
Theme: Esquire by Matthew Buchanan.